Dubai Municipality to Showcase Landmark Tourism Projects at Arabian Travel Market 2025

Dubai Municipality will showcase its best practices and pioneering strategic tourism projects at Arabian Travel Market 2025, highlighting its innovative efforts to strengthen Dubai’s status as a premier global tourism and entertainment hub. The presentation will reflect the Municipality’s commitment to shaping Dubai as a future-forward destination through modern, creative initiatives.


Dubai Municipality is participating in the 32nd Arabian Travel Market (ATM) 2025, one of the world’s foremost events for the travel and tourism sector. The Municipality will present its innovative strategic tourism projects, aiming to strengthen Dubai’s position as a premier global tourism and entertainment hub, while enhancing its reputation as a modern and forward-thinking destination.

From April 28 to May 1, at the Dubai World Trade Centre, Dubai Municipality will offer detailed insights into some of its world-class tourism initiatives, including the AED2 billion Therme Dubai, the first of its kind in the Middle East and the tallest in the world. This cutting-edge wellness and entertainment complex is set to elevate the quality of life for both residents and visitors by combining a luxurious spa experience with an interactive garden.

Therme Dubai aligns with the Dubai Quality of Life Strategy, aiming to position the city among the top 10 globally for quality of life by 2033.

Additionally, the Municipality will highlight a variety of projects designed to enhance the experience of Dubai’s public beaches, making them even more attractive as top global tourist destinations. These initiatives aim to integrate sustainable tourism and lifestyle options that cater to the diverse needs of residents and tourists alike.

Dubai Municipality is also showcasing its diverse recreational and sports offerings in the city’s parks. One of the highlights is the mountain walking trail in Mushrif National Park, the longest of its kind in Dubai at 9.7 kilometers. Other notable projects include the 86-kilometer Hatta Mountain Bike Trail and the Mushrif Hub, a recreational space offering a range of leisure activities.

In its commitment to preserving the city’s historical and cultural heritage, the Municipality will highlight the historic Deira Souq as a significant tourist attraction. Through the Heritage and Tourist Trails Project, the Municipality aims to modernize the area while preserving its historical essence, making it a vibrant destination for visitors. The project also includes new amenities, such as prayer areas for women, seating areas, smart bathrooms, and architectural features reflecting the area’s traditional character.

Bader Anwahi, CEO of the Public Facilities Agency at Dubai Municipality, stated, "The Arabian Travel Market is a key platform for showcasing our future vision for tourism, focusing on sustainability, innovation, and the enhancement of life quality. Our initiatives are designed to make Dubai a leading global destination for tourism while preserving its cultural identity."

He added, "Dubai Municipality is committed to developing tourism experiences that combine modern concepts with Emirati heritage, creating sustainable, flexible spaces that attract both residents and visitors."

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